Ø Wedge Sandals are sandals but have the ankles higher as if wearing a high heels shoe. When they fill up the card, they get a free pair of shoes or a discount on their next pair. It is necessary to identify that who is the major competitor of our shoes company HUNKY. Not many companies are focusing towards the older generation of shoes, so we want Hunky to be one of the first companies to have an all level of customer oriented sport shoes that will use by all level of people and this strategically message, we will introduce throughout in our IMC plan. Ø Cleat (shoe): a type of shoe featuring molded or removable studs. Customer Giveaway Ideas for a Company's Anniversary, Marketing Strategies for Liquor Package Stores, Marketing Strategies to Establish a Frozen Yogurt Business, Privacy Notice/Your California Privacy Rights, Social Media Marketing; Jennifer Abernethy. It then sets out to describe the target audience for the product range and finally suggests a host of marketing strategies and activities that will help Nike to achieve its target of becoming the #1 sports shoe brand in India. Price: – The price range of the product range will be from Rs. Women no longer need to travel to Seattle to find nice shoes. When you are releasing a new line of shoes for women, hold a fashion show as part of your marketing plan. They are generally made from sturdy leather uppers and non-leather outsoles. Education While the shoes are often good copies of famous brand, the execution is sometimes off. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. The HUNKY company target market for the sport shoes that will be kid’s to up to 15 years, young people and old people above 50 years. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Men’s and women’ssports shoesand special function shoes often have less difference between the sexes than in dress shoes. They are commonly used for protection in industrial settings,construction,mining, and other workplaces. HUNKY Company is basically made sport shoes that are for all level of people. Ø Growing international and domestic markets. We will use those types of IMC tools for communicating the message to the people that will best for the need market. In situational analysis we find that there is a lack of awareness regarding the knowledge of quality of sport shoes. Ø The Indian footwear retail market is expected to grow at a CAGR of over 20% for the period spanning from 2008 to 2011. Her articles specialize in business and personal finance. We evaluate and control our strategic tactics by comparing our result with standard established before setting of plan, by measuring customer satisfaction and brand loyalty. In SWOT analysis of the company, we have find the following that will help to make more strategical and cost effective IMC plan: Ø Easy availability of low cost for all level of people. Donate the old shoes to a homeless shelter or a charity. Come up with a marketing plan. Ø Non availability of quality footwear components in the market. So, to face giant challenges from all we are creating our core value of the company that is the sport shoes for all level of people that most of the major competitors do not have. And they check their inbox daily. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Our communication objective is to give the technical knowledge and competitive benefit about our product to the target market. Ø Entry of multinationals in domestic market. Shoes is a part offootwear that is use to first protect the humanfootand later, additionally, as an item of decoration in itself. Some customers wait all season for that special pair of shoes to go on sale. 1. So, on the basis of this finding we emphasized our IMC planning according to customer choice. Looking for a flexible role? The major competitors in sport shoes in Indian context of the HUNKY Company are Nike, Reebok, Action shoes, Puma and Bata shoes. First of all we will see the market size of shoes industry:-, On the basis of that finding we will do all market activities regarding our IMC plan. With the creation of the website, customer can easily browse through the selection of available shoes and products provided by the Special Shoes Company and even receive services and promotion i… During the event they decided to get feedback from customer who visits “The Reebok hub” so that appropriate primary data can be collected for designing IMC strategy for “The Reebok hub”. These goals are set by people who are not marketing experts. Online marketing channels include any e-marketing campaigns or programs, pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, pod cast, and Internet TV. Although it is quite popular, Special Shoes need an online based shopping site or a website to further enhance their position as one of the top shoe shops in the country. Toachieve this objective we implement various strategies. These outputs are known as the product mix. In Market analysis we must consider about the market size of the shoes industry in India. The product strategy and mix in Nike marketing strategy can be explained as follows: Nike offers a wide range of products including shoes, apparel and equipment. Then, systematically analyzing situational environments in order to identify our customers and understand their needs. An indirect competitor is a shoe smith that will dye shoes. Non-leather footwear exported from India are Shoes, Sandals and Chappals made of rubber, plastic, P.V.C. Finding a causes both your customers and your company cares about can create magic for your business. Besides advertisement, we will also carry out promotional activity such as public relation, direct marketing etc. I'm not sure that this would work, but it's an example of taking a marketing idea from another industry and trying it in your shoe store. Success for a business or organization is a matter of good guidance and following the direction it has from the beginning. Leather footwear exported from India are dress shoes, casuals, moccasins, sport shoes, horrachies, sandals, ballerinas, boots. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Ø The footwear component industry also has enormous opportunity for growth to cater to increasing production of footwear of various types, both for export and domestic market. VAT Registration No: 842417633. Ø Ethical brand is not taken seriously by public. If you need assistance with writing your essay, our professional essay writing service is here to help! Ø Growing fashion consciousness globally. For kids segment our target audience will be the mother, for young people our target audience will be their wives or their mutual friends, for old people our target audience will be their sons or their families. When all is said and done, buying shoes … Fashionistas know that the shoes can make or break an outfit. Thedesignof shoes has varied enormously through time, and fromcultureto culture, with appearance originally being tied to function. Ask local celebrities to design their fantasy shoes. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. It is best to limit this marketing idea to women's shoes only since women tend to be more receptive than men to these types of events. All rights reserved. Ø Weak support infra- structure for exports. The Hunky communication objective is to achieve all marketing objective which are prescribed in marketing plan through strong positioning message. Shoes is a part offootwear that is use to first protect the humanfootand later, additionally, as an item of decoration in itself. Fun Marketing Ideas for a Shoe Boutique. HUNKY Company will use all IMC tools which will be best suited for flowing the message among the targeted people. Originally a distributor of shoes, the company now manufactures various shoe… * To create relationship with customer on personal level. Our discussion on market and consumer behavior will be strated to the following discussion of IMC plan of shoes:-. We will create an atmosphere that is appealing to … * Heavy advertising on TV, newspapers and magazines. A brand can be … They are easy to say but are defined in a non-professional way. While leather shoes and uppers are produced in medium to large-scale units, the sandals and chappals are produced in the household and cottage sector. In this business case Nike has a very interesting marketing mix that facilitates the company’s These five example market segments are shown in the following diagram: The sporty market segment. Reflect a sense of playfulness or quirky edginess when you market your shoe boutique. 52 Types of Marketing Strategies In Use Today: Cause Marketing. Ø To inform to the target market about our product. Target audience: – The Hunky company target market for the shoes product is kids to up to 15 years, young people and old people above 50 years. Create a contest where customers guess who designed which shoe. Rosehill holds a Master of Business Administration from Arizona State University. Branding can be fun, but it can also be tricky. Jennifer Abernethy, the author of "Social Media Marketing," suggests tweeting specials to your followers. Her passion includes cooking, eating and writing about food. The price will be depended upon the customer age and size of the product. Nike didn’t build its … Place: – Thedistributionchannels for Hunky Company are as follows:-, Your browser may not support display of this image. Ø Cycling shoesare equipped with a metal or plastic cleat to interface withclipless pedals, as well as a stiff sole to maximize power transfer and support the foot. Ø Bowlingshoes: intermediate style between ordinary dress shoes and athletic shoes. Ø High price and loyalty decrease loyalty towards brand. We have looked at the strengths and weaknesses of the Hunky Company as well as the opportunities and threats and have included them in this IMC plan. Ø Retain customers through quality supplies and timely deliveries. So, to face giant challenges from all these we are creating our core value of the company that is the sport shoes for all level of people that most of the major competitors do not have. Provide basic high heels in a pump style and offer feathers, sequins, jewels, chains, paints and flowers. They have harder rubber soles/heels so as not to damagebowlingalley floors. The problem also belongs to the people attitude towards the new launching product that is my company HUNKY. The Nike marketing strategy that most of us recognize isn’t the one that made them famous, at least not in the early days. Marketing Strategy Example #3 TOMS TOMS is a formidable brand that’s geared towards a trendy and socially-conscious audience. We're here to answer any questions you have about our services. If result is less than our standard than it means there is any default in implementation and monitoring in the program. Everyone knows the story of Cinderella and her glass slipper. In Hunky we are creating the core value of our product that is shoes for all level of people with affordable price that most of our competitors do not have. Ø Presently, the Indian footwear market is dominated by Men’s footwear market that accounts for nearly 58% of the total Indian footwear retail market. Work shoes are designed to stand heavy wear, to protect the wearer, and provide high traction. The people who are responsible for the monitoring and control of the marketing plan will be the Marketing Executives, Sales Managers, Media Managers, Market Research Departments, and the Production Managers.Some activities will be carried out for evaluating the overall performance that will be precisely and closely evaluating the effectiveness of the strategies and tactics for example the gathering and structuring of data regarding market, product, consumers and the pricing trends, then the generation of daily sales report should be maintained and then in the end continuous reconfirming of the marketing budget and activities by the managers of different divisions. On the basis of this target market we will make positioning strategy and we will make IMC plan that will help us to increase market share and established the HUNKY brand in the market with respect to all competitors. Attach an Influencer to Your Brand. 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